What We Do
We combine client-side empathy, full-service research expertise and relevant technology to deliver insights that maximise our clients’ business outcomes and ROI.
Clarity comes from...
Smarter Research
Research Specialisms
Our senior team has extensive client-side experience so we understand the roles of quantitative research, qualitative research and how to use AI to combine the two!
Quantitative
We have run hundreds of studies, all around the world. We understand regional nuances and regularly conduct research in the US, Canada, LATAM, China, Australia, APAC and, of course, the UK and mainland Europe.
Foundational Research
Consumer, customer and category understanding, usage, attitudes and behaviour. Often with segmentation for sizing and targeting business opportunities.
Innovation Optimisation
Concept testing with full design rigour.
Claims and names testing using MaxDiff.
Pricing and Range Optimisation
CBC, Van Westendorp, Gabor Granger, TURF.
Advertising Copy Testing
Multi-country copy testing for new advertising – category benchmarked.
Brand Tracking
We often take over multi-market, full-service brand equity trackers for global clients across Europe, North America, LATAM, and APAC. Switching to MAC Research enables clients to double the number of markets covered within the existing budget, whilst the insight dashboards continue to delight over many years!
Qualitative
We partner with trusted qualitative specialists for online or face-to-face focus groups, individual depth interviews, bulletin boards and more.
We have also run qual’-quant’ communities for global clients. As well as regular monthly quantitative surveys on different topics, the communities include focus groups and individual depth interviews throughout the year, covering a range of innovation and attitudinal themes.
Our use of AI also combines qualitative with quantitative, in a trustworthy, human way!
“It started off with a few simple projects that required a fast turnaround, but the MAC team quickly gained our respect and confidence. ‘Let’s do a MAC’ has become embedded in the Global Marketing & Insight community - no mean feat given that we have only been working with them for just over a year (and to date have clocked up more than 20 projects). They bring the rigour, depth of knowledge and commercial experience of the big research firms (without the price tag) and the speed of the DIY operators, but provide a completely bespoke, flexible solution. A no brainer for resource and budget-stretched Insight teams pursuing quality, flexibility and a true willingness to accommodate our needs. MAC are now a trusted partner to the business and key in influencing our brand growth plans.”
Global Insights Director